Marketing Project Manager

The Opportunity

The Marketing Manager will play a critical role in executing a comprehensive marketing strategy to position our company as a leader in the Web3. This dynamic role demands a highly motivated individual with deep knowledge of Web3 communities, marketing trends, and a passion for disruptive technologies.

Key Responsibilities

  • Marketing Project Management:¬†Oversee the planning, execution, and monitoring of marketing Initiatives. Support project timelines, monitor tasks and resources, track progress, and ensure timely completion of marketing initiatives and cross-team execution from ideation to conclusion.
  • Marketing Campaigns:¬†Execute innovative marketing campaigns across multiple channels (e.g., social media, content marketing, promotions, and PR). Promote compelling messaging that clearly articulates our company‚Äôs value proposition and resonates with Web3 audiences.
  • KOL (Key Opinion Leader) Management:¬†Develop and maintain relationships with influential individuals and thought leaders in the Web3 space. Collaborate effectively with KOLs for content creation and promotions.
  • Content Campaigns:¬†Collaborate with the content team to develop high-quality educational and promotional content designed to educate and excite the Web3 community. (e.g., blog posts, whitepapers, social media posts, and video content).
  • Co-marketing Initiatives:¬†Develop and manage co-marketing initiatives with partners and stakeholders to amplify reach and drive cross-promotion to other communities.
  • Events and Partnerships:¬†Promote and manage participation in relevant Web3 events, conferences, and online forums. Seek out strategic partnerships with other Web3 companies and projects.
  • Metrics and Analysis:¬†Track key marketing metrics to measure campaign effectiveness and ROI. Use data-driven insights to optimize marketing strategies and make informed decisions.

Skills and Qualifications

  • Proven Experience:¬†3+ years of marketing experience, preferably in a technology or web3-related company.
  • Web3 fluency:¬†Comprehensive understanding of Web3 technologies, communities, trends, and the broader blockchain landscape.
  • Excellent Communication:¬†Strong written and verbal communication skills tailored to different audiences within the Web3 ecosystem.
  • Collaborative Mindset:¬†Ability to work effectively with different internal teams (e.g., product, content, design) and external partners.
  • Project Management:¬†Proven ability to prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines.
  • Data-driven:¬†Comfort with analyzing marketing metrics to inform decisions and optimize results.
  • Entrepreneurial Spirit:¬†Self-starter attitude with the adaptability to thrive in a fast-paced, evolving environment

Bonus Qualifications

  • Experience with community management tools (e.g., Discord, Sprout Social, Telegram)
  • Graphic design or video editing skills
  • Understanding of smart contracts and tokenomics